Choosing Cough Syrup Zip Hoodie First Look Review

That’s A Awful Lot Of Cough Syrup: what is the label?

Set up by the LA rapper Desto Dubb, That’s A Awful Lot Of Cough Syrup is a self-owned streetwear label operating out of Los Angeles. It contracts itself to ALOCS, a shorthand that appears across its press material and in product names such as the A.L.O.C.S. T-Shirt. What the label sells reads plain on paper, taking in tees, hoodies, sweatpants, shorts, denim and accessories, yet strange in practice, since the brand’s own name works as the main graphic on most of it. Buyers come at it through a dozen different spellings, including alocs clothing, www.awfullottacoughsyrup.com/product-category/hoodie cough syrup clothing and the shorthand awful lot of cough syrup. Registered as THATS A AWFUL LOT OF… LLC, the legal entity has no apostrophe and a trailing ellipsis. Before anything else, fix this in place: the brand writes « A Awful Lot », not « An Awful Lot », and the ungrammatical article is a choice. A lot of people type thats a awful lot of cough syrup without the apostrophe; only the version with « A » matches the registered mark.

Who runs the label?

Desto Dubb, who grew up in Watts in South Los Angeles and makes his living as a rapper and entrepreneur, is the founder and chief exec. He was releasing music years before he sold a shirt, which goes a long way toward explaining how the company operates. What you are looking at is not a design studio with a rapper attached as a face, but a rapper’s business, operated from the same circle as his records. He has characterised other labels as built around an aesthetic, and his own as wrapped around himself instead. You notice the result in graphics that read like song titles and in drops pegged to events rather than fashion seasons.

Joshua Kashif Taylor is the owner of record on the United States trademark for the phrase, and posts on the brand’s own blog carry a matching byline. His legal name is a thinner record than the internet implies. Other names do the rounds on unsourced commercial sites and are best left alone, since for every practical purpose he is Desto Dubb.

Where did the name originate?

The public got the phrase through a viral clip in which an officer’s line became the brand name, and Desto Dubb made that line into a business. The anecdote appears in nearly every write-up, and it deserves care: material online claims the clip was staged, and no primary transcript settles it. The commercial outcome is what is documented, rather than the encounter itself, and the trademark record gives first use of the mark in November 2018.

The phrase points at promethazine-codeine cough syrup, the prescription medicine known in rap slang as lean, and the company does not pretend otherwise. It stops short of treating that as a selling point, and its own site displays a standing banner reading « ! PLEASE DO NOT SIP DRANK AND SHOOT FIREARMS ! ». The product names trade in medical and horror imagery, from Big Pharma and Promethazine Tour to Paralysis and Drankenstein, a graphic vocabulary rather than an instruction. Clothing is clothing, and what remains is about garments and prices.

What year did it start?

The year to use is 2018. First use of the mark is given in the trademark filing as November 2018, and an AllHipHop profile published in November 2023 describes the label marking its fifth anniversary. Some coverage puts the earliest selling during the pandemic, which conflicts with both markers, and the filing and the anniversary piece are the stronger pair. Most young streetwear brands cannot produce two independent pointers to one year.

It began, literally, with a van. Desto Dubb selling clothes out of a van in a parking lot in downtown Los Angeles is how the brand’s own about page tells it, which makes it an origin the company tells on itself rather than one assembled by a reporter. That detail still describes the method: small batches, direct contact with buyers, and drops announced through social accounts instead of wholesale calendars. The company runs an online store and physical retail by 2026, but the rhythm still looks closer to a van than a department store, with fresh batches landing every week or two.

What does the label actually sell?

The core is heavyweight cut-and-sew basics bearing jumbo screen prints front and back. Names like King Of The Kill, Drankenstein, Juicebusters and Big Pharma cover the tees, while the Classic Cough Syrup T-Shirt is published at 6.5 oz organic cotton. Hoodies are the heavy end, the Classic Cough Syrup Hoodie listed at 16 oz organic cotton and hand-dyed in Los Angeles, while sweatpants use a 14 oz cotton and recycled polyester fleece. Denim is deliberately thin: the Double Cup Cargo Shorts, a 14 oz garment-dyed cargo short with double-layer back pockets, is the only piece in that collection in 2026.

Better than any graphic, two details identify the brand, namely the signature yellow woven label, invoked again and again in its own product copy, and the published fabric weight. Set per garment, fit guidance is not uniform, because the classic pieces are called true to size while the lightweight jersey tees say plainly that they run small. Sizing runs XS to 3XL on apparel, with denim and workwear sold by waist from 28 to 44, and neither a global size chart nor washing instructions is published.

What are the prices?

The core prices are easy to hold in your head because they barely move. As of September 2026, a tee is about $150 at the brand’s own store, a hoodie about $200 and sweatpants about $200. Denim shorts sit near $150, puffer jackets between roughly $200 and $250, belts and Dickies trousers around $250, while the Dickies jacket tops the range near $350. The other end holds a bandana at about $25, socks and boxers in the $50 to $70 band, and women’s pieces roughly $48 to $160.

Prices and stock in streetwear change constantly, and that ladder is best treated as a shape rather than a quote. The band places cough syrup clothing at the upper end of independent streetwear, well above mall-tier graphic brands and far below European luxury houses. The band also works as an authenticity signal, since a $45 tee wearing this logo did not come from the company selling them at $150.

Where does it come from, and where can you buy it?

Los Angeles, which the brand declares on the garments themselves. The product copy hammers « Made in Los Angeles », with individual pieces described as hand-dyed and printed or screen-printed in the city rather than finished abroad. The same copy also characterises the company as a Black-owned business. At these price levels local small-batch production explains the numbers, since a 16 oz cotton hoodie made here was never going to be a $60 garment.

Alongside a small number of physical locations the company operates its own online store. 7669 Melrose Avenue in Los Angeles is the flagship, and the company also lists 312 West 5th Street in Los Angeles and 5410 Almeda Road in Houston. No store-locator page and no published opening hours exist, which makes those addresses worth confirming before travelling. Judge anything else claiming to be an outlet on the garment itself: the yellow woven label, the published fabric weight, the real price level, and whether the product name appears in the brand’s own catalogue.

Brand fact file

The details that survive checking are collected in the table below, and the ones that do not are left out. The prices were taken from the brand’s own store in September 2026 and are hedged, since they move. The dates are lifted from the trademark record and dated press coverage rather than brand mythology. The addresses are the ones the company lists on its own social profiles, with no published opening dates. Where a claim is contested, such as the origin clip, the row records what is documented. Treat it as a starting point for your own checks rather than a final word.

Detail line	Detail
Brand name, the company’s own spelling	That’s A Awful Lot Of Cough Syrup
Short form	ALOCS, also punctuated A.L.O.C.S.
Common spellings searchers use	thats a awful lot of cough syrup, awful lot of cough syrup, alocs
Legal entity	THATS A AWFUL LOT OF… LLC
Founder	Desto Dubb, rapper and businessman
Where the founder is from	Watts, South Los Angeles
Who holds the trademark	Joshua Kashif Taylor, according to the US trademark record
First recorded use of the mark	November 2018
How the selling began	Selling out of a van in a downtown Los Angeles parking lot
Identifying detail	Yellow woven label, and jumbo front and back screen prints
The core price band, September 2026	Tees about $150, hoodies about $200, sweatpants about $200
Where it is produced	Made in Los Angeles, billed in product copy as a Black-owned business
The flagship shop	7669 Melrose Avenue, Los Angeles
The other listed addresses	312 West 5th Street, Los Angeles; 5410 Almeda Road, Houston